Link wheels have been for many years proven to be a helpful means of generating quality backlinks to a main website. The process involved in executing this strategy involves preparing multiple related content, which you will then post onto several popular 2.0 websites. Within each article you should have two links. One link that points to one other 2.0 website that you are posting content to, and another link leading to the main website. The series of links help to boost the traffic to the main website and hopefully improve its relation to a certain set of keywords. Once this is done, you can then look forward to your website being rewarded with a higher ranking.
The upside to this kind of link building is that with multiple 20.0 websites pointing to the main website you get to have your site indexed much faster by search engines. With enough links, and hopefully quality content and web design, you can then expect your web ranking to improve. With this the traffic to the site will further improve and give more opportunity for you to make more money from advertising or selling of products and services. Building your profile and content on multiple 2.0 sites also aids in raising your online reputation as the author of informative content.
The real danger when it comes to link wheel building is when it is done carelessly and so obviously for purposes of boosting ranking. When this happens, search engine algorithms quickly catch on and the penalties handed down can be hefty. In particular, a website can have their webpages de-indexed meaning that all the SEO efforts put into the website are wiped clean. You would have to start over with a new web address. This problem usually arises when the web developer is unaware of how to properly make use of link wheels, or uses a poor link wheel building service provider.